The Carl's Jr. Corporation is running a TV ad in California in which
a group of men in suits are gathered around a table wearing plastic
gloves, examining a crying, flapping chicken (crying could be a voice
over). They pick her up, turn her over and around, and peer under her
wings looking for her "nuggets." They say: "Chickens have wings,
breasts, and thighs, but they don't have nuggets. The scene then
shifts to a shot of fried chicken strips, and says: "Introducing
Carl's Jr.'s chicken strips, because chickens don't have nuggets."
The men in the ad lift up the chicken's tail and flip her on her back
and examine her belly and underside, according to a person who said
the demeaning treatment appears to mimic rape. In a letter to the
advertising agency that produced this ad-with a seal of approval from
the American Humane Association according to the agency's CEO-United
Poultry Concerns President Karen Davis urged the agency to make
Carl's pull the ad immediately noting that it appeals to the same
low-grade sense of humor that considers it funny to see pictorial
depictions of women's bodies carved up into various "grades" of meat.
She told the CEO that even if the bird or birds used in the ad were
not physically harmed during the filming, the ad portrays chickens in
a degrading and demeaning manner.
WHAT MUST I DO?
Protest to Carl's and to the Mendelsohns/Zien Advertising Agency.
Demand that the "nuggets" ad be pulled immediately and that the ad
agency never again create an ad that degrades anyone or their body.
Director of Corporate Affairs for CKE Restaurants,
St.Louis, MO office
Carl's Jr.'s toll-free number: 1-800-758-2275.
Andy Puzder, CEO
Robert Wisely, Executive Vice President (1-800-422-4141 x1232)
Carl's Jr. and Hardee's Corporation
CKE Restaurants, Inc.
401 West Carl Karcher Way
PO Box 4349
Anaheim, CA 92803-4349.
Ph: 714-774-5796; or Ella, Administrative Assistant to the VP of
Marketing at 805-898-4208.
Mr. Richard Zien, CEO
Mendelsohns/Zien Advertising Agency
11111 Santa Monica Blvd
Los Angeles, CA 90025
Thank you. United Poultry Concerns. January 10, 2002
United Poultry Concerns, Inc.|
PO Box 150
Machipongo, VA 23405-0150
(Action Alert - Offensive Carl's Jr Ad Using A Live Chicken )