United Poultry Concerns October 3, 2002
United Poultry Concerns Campaign Cited in Forbes Magazine
Monday, October 14, 2002, Volume 170; Issue 08

FORBES MAGAAZINE
Quack Flak Whacked Aflac

Animal rights group United Poultry Concerns is railing against Aflac Inc. over its long-running $120 million television ad campaign featuring a big white duck quacking out the Columbus, Ga. Insurer's name as being a source of supplemental coverage. The bird is sometimes depicted in dicey straits, like falling into the Grand Canyon and hanging upside down in a bat cave. Animal cruelty? Aflac says a robot duck plays the iffy scenes. But a UPC official nevertheless called the commercials 'degrading' to ducks and says animal abuse could be fostered. - Dirk Smillie, Forbes Magazine."


United Poultry Concerns - In a letter to Al Johnson, Aflac's Manager of Corporate Advertising, UPC President Dr. Karen Davis stated that "even if no ducks were harmed,* the Grand Canyon commercial implies that the duck fell from an enormous height and landed hard. In the final shot it looks like the duck was pushed off something about 6 feet high. Pekin ducks (the type of duck used in the ads) don't fly or jump from heights. In addition, we object to your Natural History ad which shows a duck (alive or simulated, but to the viewer, alive) hanging upside down in a bat cave, as in a slaughterhouse."

*The Aflac duck commercials comprise live ducks, computer generated duck figures, and animatronic puppet ducks.

United Poultry Concerns is a nonprofit organization that promotes the compassionate and respectful treatment of domestic fowl. For more information visit http://www.UPC-online.org


United Poultry Concerns, Inc.
PO Box 150
Machipongo, VA 23405-0150
757-678-7875
FAX: 757-678-5070
www.upc-online.org

(United Poultry Concerns Campaign Cited in Forbes Magazine)

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