to be one of the very first people to see the 'Make it Possible' TV ad - a world-first for animals:
18 months ago Animals Australia began building a campaign that we knew had the potential to create real and lasting change for the most used
and abused of all animals - those in factory farms. We knew we had to create something extraordinary. We were taking on the number one
cause of animal cruelty in Australia today - lifting the lid on a powerful industry that has thrived only because nobody knew what they were up
to. . . . Today we unite as a compassionate nation to say kindness, not cruelty, will define our legacy.
Let's make it possible.