Winter 2002 Poultry Press Action Alert
UPC Internet Campaign Gets Carl's Jr. to Drop Lewd Commercial

"The ad is no longer in circulation." – Larry Brayman, CKE Restaurants, February 11, 2002

The Carl's Jr. "nuggets" ad that aired in California in Jaunary and part of February is off the air, according to CKE Restaruants, the parent company of Carl's Jr., a fast food franchise in CA. The ad showed a group of men dressed as scientists examining a live chicken, looking for her "nuggets." One of them took off his glove and said, "They're not here either," implying an anal search for nuggets.

A Los Angeles Times article about UPC's campaign to get rid of the ad ("What if someone Went Looking for Your Nuggets?") by Dana Parsons, January quoted UPC President Karen Davis, "When someone's poking around your body and sniffing around, looking under your tail, wing and treating this bird's body derisively . . . that's our objection."

CKE Restaurants said the ad targeted their "mots frequent custormers... the young male audience."

WHAT CAN I DO?

To express your view concerning such advertising, contact:

Robert Wisely, Executive Vice President
CKE Restaurants, Inc.
401 West Carl Karcher Way
PO Box 4349
Anaheim, CA 92803-4349.
Email: eluke@ckr.com
Toll-free to Robert Wisely: 800-422-4141, ext. 1232
Toll-free to Carl's Jr.: 800-758-2275

Larry Brayman, Director of Corporate Affairs
CKE Restaurants
505 North 7th Street, Suite 3610
St. Louis, MO 63101
Ph: 314-259-6223

Richard Zien, CEO
Mendelsohns/Zien Advertising Agency
11111 Santa Monica Blvd, Suite 2100
Los Angeles, CA 90025
Ph: 310-444-1990
Fax: 310-444-9698
Email: rzien@mzad.com

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