"The ad is no longer in circulation."
--Larry Brayman, CKE
Restaurants, Feb. 11, 2002
The Carl's Jr. "nuggets" ad that aired in California in January and
part of February is off the air, according to CKE Restaurants, the
parent company of Carl's Jr., a fast food franchise in CA. The ad
showed a group of men dressed as scientists examining a live chicken,
looking for her "nuggets." One of them took off his glove and said,
"They're not here either," implying an anal search for nuggets. A
Los Angeles Times article about UPC's campaign to get rid of the ad
("What if Someone Went Looking for Your Nuggets?" by Dana Parsons,
Jan. 16) quoted UPC President Karen Davis, "When someone's poking
around your body and sniffing around, looking under your tail, wing
and treating this bird's body derisively . . . that's our objection."
CKE Restaurants said the ad targeted their "most frequent customers .
. . the young male audience."
To express your views about such advertising, contact:
Robert Wisely, Executive Vice President
CKE Restaurants, Inc.
401 West Carl Karcher Way
PO Box 4349
Anaheim, CA 92803-4349.
Toll-free to Robert Wisely: 800-422-4141, ext. 1232
Toll-free to Carl's Jr.: 800-758-2275
Larry Brayman, Director of Corporate Affairs
505 North 7th Street, Suite 3610
Richard Zien, CEO
Mendelsohns/Zien Advertising Agency
11111 Santa Monica Blvd, Suite 2100
Los Angeles, CA 90025
United Poultry Concerns, Inc.|
PO Box 150
Machipongo, VA 23405-0150
(UPC Internet Campaign Gets Carl's Jr. to Drop Lewd Commercial)