“Hi! I just wanted to tell you that I was astonished to see one of your big advertisements on the back of a Muni bus as I was walking to work this morning. I was so surprised to see this message - it was the one of a mama hen with her wings wrapped around her chick, with the words ‘What Wings are For. Go Vegan.’ I want to tell you that I am absolutely delighted to see this big bold message, for all San Franciscan commuters and pedestrians to see and think about. I’ve been vegan for just under 3 years now, and am loving my cruelty-free, healthy life. Just wanted to THANK YOU and tell you that you’re doing a GREAT job!”

Carmel O’Connell
Department of Pediatrics
California Pacific Medical Center