UPC is running a series of prominent display ads, through the Spring 2014 semester, in 8 separate editions of the University of Maryland-College Park student newspaper, The Diamondback. Designed to contrast the terrible suffering of chickens in slaughterhouses with the beauty of compassion, these ads are part of our annual International Respect for Chickens Day Campaign. Donations for our advertising projects are always needed and deeply appreciated. Thousands of students, faculty members, alumni, and other campus affiliates read The Diamondback every day.