United Poultry Concerns
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1 October 2013
Protest “Dancing Chicken Corpse” TV Ad

The “dancing chicken corpse” TV ad campaign targets urban hipsters who “want to know where their food comes from.” Watch the ad.


Background:

A company called Artizone.com has entered the Chicago and Dallas markets as a grocery delivery service offering products from local producers. Artizone hired the Tom, Dick & Harry (TD&H) Advertising Agency to produce an ad featuring dancing headless chicken corpses delivering groceries to customers.

David Yang of TD&H told Bizjournals.com: “We’re hoping to tap into consumers who love local, fresh, healthy food and who care where that food comes from and what it contains — people who prefer buying from small, local businesses.”

More about the partnership between Artizone and TD&H Advertising.


What Can I Do?

Please protest this ad and demand that it be pulled immediately. Request a reply.


Contact:

Lior Lavy, Chief Marketing Executive and Alex Zeltcer, CEO of Artizone

David Yang at TD&H: hello@tdhcreative.com


Sample Message IN YOUR OWN WORDS!

To Artizone.com and Tom, Dick & Harry Advertising:

The suffering and abuse of a chicken or of any fellow creature can never be an amusement for a person of conscience. This ad campaign incorporates the cruelty and power sought by certain types of people over defenseless animals. Such impulses unfortunately are very much a part of the foodie movement rendering it indistinguishable from the factory farming foodies claim to oppose. I’ve cared lovingly for chickens for three decades and I know that they are intelligent, sensitive individuals, highly sociable, friendly, and cheerful souls who are treated with unspeakable cruelty by conventional society. To see chickens hurt and degraded by thoughtless companies and consumers is very painful, but the types of people who enjoy hurting animals get an extra thrill out of hurting the people who care about animals (it makes them feel so powerful). This said, I urge you to remove your callous and irresponsible chicken corpse ad immediately, and I request a written response from you as soon as possible.

Karen Davis, PhD, President
United Poultry Concerns
Karen@upc-online·org
http//www·upc-online·org

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